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From Content Creator to Media Brand A Five-Month Intensive Teleseminar & Online Course presented by Philippa Burgess of Creative Convergence Saturdays, 10AM Pacific, 1PM Eastern, and then, Either Tuesday 7PM Pacific, 10PM Eastern or Wednesday 5PM Pacific, 8PM Eastern Wherever you are in your creative process, this course is designed to help you to successfully create and promote your ideas, messages, stories, i.e. "content" through the various entertainment and media channels.. If you are interested in learning how to develop, package and sell your ideas with greater ease and confidence, you are invited
to attend the first class this Saturday at 10AM Pacific, for FREE.
Taught by entertainment professional, Philippa Burgess of Creative
Convergence, a Los Angeles based entertainment firm that produces film
and television, and represents
writers and directors, and consults entertainment and media brands.
Most recently the company has sold two television projects they are
producing based on books to the major networks, two projects as cable
movies, and a book to a major studio currently being developed as a
feature film.
Hi, this is Philippa Burgess and I'm excited that I've been invited to teach this very special course. This course was designed using the same knowledge base and process we use with our own consulting clients for brand development and brand management as well as the experience we have as managers and producers. Your Signature Story starts by identifying your MESSAGE that is truly authentic to you and can be found in the center of a triangle that is YOU, YOUR AUDIENCE, and YOUR MISSION. We then work through how to develop and move your ideas, stories, books and personalities through ideas entertainment and media channels in order to build your platform and develop, package or promote your content. WHAT'S A MEDIA BRAND? Ever notice that great entertainment travels across entertainment and media channels... - Seabiscuit was an article, then a book AND a movie. - Transformers is a comic book, a TV show, a movie AND lots of merchandising. - Harry Potter is a book series, movie franchise, AND much, much more. - Martha Stewart is a business, a magazine, a television show, and a small media empire. What is a media brand and why is it so important for a content creator in today's marketplace? It starts with your signature story and its core message. Learn how to create content with a strong hooking interest and a brand promise. There are simple effective ways to extend your core story to become a media brand across multiple entertainment and media platforms. No matter where you are in the process from thinking about setting pen to paper, to having published a book, or looking to get your project made into TV or film, join Philippa Burgess as she shows you how to develop and maximize your content and set your course to creating a media brand. ARE YOU A CONTENT CREATOR? Whether you are just exploring, starting out, or are have already established yourself -- as an actor, artist, author, entrepreneur, expert, filmmaker, illustrator, professional, storyteller, screenwriter, teacher, thought leader, or a person who has a message you'd like to communicate with others in a way that is designed to inform, entertain, educate or inspire, then you are a content creator. WHAT IS YOUR MEDIA BRAND? A media brand is a core idea, message or story that moves across media platforms. TIME MAGAZINE names "YOU" Person of the Year in 2006 for all of our activities in new media, the internet, and user generated content. It is these smaller efforts in media (websites, articles, books, comic books) that when authentic and compelling, have the greatest chance for success in moving across to entertainment (film, television, merchandising). With recent trends in the industry, and new technologies, there is now more opportunity than ever before to create your content, build your platform, and move your message across entertainment and media channels to create your own media brand. WHY "SIGNATURE" STORY? As readers, viewers, and consumers, what we really connect with is the authenticity of a story. As humans we each have a personal story to tell that is authentic to us and yet genuinely captures and shares truths about our collective human experience. No matter who we are, we each have a "signature" story. Our stories can be told as Real World Fiction, Fantasy/Animated Fiction, Narrative Non-Fiction or General Non-Fiction. The truth is that most of what we see at the highest levels of entertainment and media is the result of an organic process that has been years in the making. However, all great ideas are a natural extension of their authors who bring their most personal perspectives and unique voice to the ideas, messages and stories they have to share. They also, all started somewhere. All those who are interested in being content creators have the inherent potential to grow a "seed" of an idea, message, or story into a fully grown media brand, given the right passion, focus, guidance and commitment. YES, SIGN ME UP! In YOUR SIGNATURE STORY we focus on: What is your core message, and how does your platform enhance that message to build a media brand? This course was originally designed at the invitation of T. Harv Eker's Peak Potentials Training, Never Work Again Intensive and Susan Harrow's PR Secrets. CLICK HERE TO LISTEN AN INTERVIEW with Philippa Burgess speaking with media coach & marketing strategist Susan Harrow (www.prsecrets.com) on "How to Navigate the Film & Television Industry to Get Your Idea Sold or Made into Movies & TV".
TESTIMONIALS In the full 10 Session Course you'll learn How to Navigate Publishing, Film, Television & New Media to Get Your Idea Sold or Made into Books, Movies & TV Series. Over the five months each of the participants gets hands-on guidance and support in the creation, packaging, & promotion of their ideas across entertainment and media from core story into a media brand.
Here's specifically what we'll cover: July 28th - Finding Your Signature Story & The Value of a Media Brand July 31st or August 1st - Navigating the Business of Entertainment & Media August 11th - Creating Compelling Content: Your Angle, Your Audience, Your Competition August 14th or 15th - Navigating Television & Broadband plus Case Studies September 8th - Find Your Audience, Know Your Medium, Build Your Platform September 11th or 12th - Navigating Publishing & New Media plus Case Studies October 6th - Moving Your Content Through Proper Channels October 9th or 10th - Navigating Hollywood & The Art of Celebrity plus Case Studies November 3rd - Own Your Rights, Own Your Audience, Own Your Brand November 6th or 7th - Navigating Media, PR & Marketing plus Case Studies Working as an entertainment professional, we see first hand that the business continues to change. There are so many more opportunities now, many of which didn't even exist five to ten years ago. That said, there is also a lot more competition, which is why getting the information, applying it, presenting yourself in a professional way, and having a great network is essential to your success. These classes provide us with an opportunity to offer a little bit of our experience and guidance to support you wherever you are at in your process of creating and selling content to building a recognizable media brand. First, let me tell you a bit about our world. IMAGINE - Getting your material read right away. Getting your calls to industry professionals answered immediately. Being actively engaged in the creative development, marketing, and sales process. Regular social interaction over breakfasts, lunches, dinners, drinks, and at industry screenings and events. Getting lucrative offers for your projects. Talk directly, or have your representatives and colleagues speak on your behalf, to studio executives, producers, directors, actors, talent agents, book agents, publicists, and publishers. And then, getting to see your clients, friends, colleagues and own projects published, produced, screened, and broadcast. This is what we do every day in our firm. THEN, CONSIDER - Receiving tens of thousands of queries each year from writers seeking representation. Hundreds upon hundreds of questions each month from individuals and content creators asking for advice. Phones that ring off the hook with calls from industry professionals, partners and peers. Several dozen referrals and projects to consider for representation and packaging from agents, attorneys and other industry professionals. Only being able to take on a select list of clients and projects that we believe have what it takes to make it in film, television and publishing. More over, what a lot of them are missing is seeing how their idea really fits into a larger brand and understanding that that is what they are going to need in order to get the results that they are seeking. NOW, WHAT IF - You could know more about what we knew? Do you think this could give you an edge? What if you could finally get your idea on paper? Or take your project to the next level? Could you benefit from having an entertainment professional on your team? What if you could then get a game plan worked out and regular coaching for how you can achieve the success you desire? What if they'd offer to provide you with a comprehensive curriculum and chat with you twice a month, every month for five months? And then what if they'd offer to answer your personal questions throughout the process? And you could do it all without leaving your house? IT'S TRUE! We are excited to offer industry insights, success strategies, and our unique brand development process to you in our new Your Signature Story teleseminar. In this 10-session lecture series and coaching course you will learn how to identify, develop, and present your personal message within fiction, non-fiction, and narrative non-fiction. Access your innate creativity and find your deeper purpose by developing and selling content that expresses your signature story across media platforms. This 10-session course meets twice a month and runs over 5 months. It is being offered starting in July and continuing through November. IT COULDN'T BE EASIER TO PARTICIPATE The Teleseminar format makes it easy for you to participate - just phone in from the comfort of your own home. Each lecture provides over-the-phone instruction as well as an active online discussion board and lesson materials. Each class runs an average of 90 minutes. And if you can't make a live call, just download and listen to the available MP3s or steaming audio of each call at your convenience. The course offers a detailed power point presentation for each call plus an active online discussion group. Not to mention, you'll also be provided with transcripts of the calls (available in September and November) so you can review the course at your leisure. Participants are welcome to submit their project and plans to be reviewed and presented as Case Studies during the course. WE'VE CREATED THIS COURSE ESPECIALLY FOR YOU TO:
WHEN EXACTLY IS ALL OF THIS HAPPENING? COURSE DATES & TIMES Overview of Dates & Times Saturday Classes are at 10AM Pacific / 1PM Eastern Tuesday Classes are 7PM Pacific/10PM Eastern or Wednesday Classes are 5PM Pacific, 8PM Eastern One Saturday a month from July - November (July 28th, Aug 11th, Sept 8th, Oct 6th & Nov 3rd) One Tuesday or Wednesday a month from July - November (July 31st/Aug 1st, Aug 14th/15th, Sept 11th/12th, Oct 9th/10th & Nov 6th/7th) YES, SIGN ME UP! AND YOU GET, AN EXTRA BONUS - Select Saturdays and Sundays in September (September 9th, 15th, 16th, 22nd & 23rd) I am teaching my original Million Dollar Screenwriting (& Content) Career: Navigating and Selling to Hollywood and Beyond Teleclass presented by Chris Soth's Million Dollar Screenwriting. This course gives great overview of the film, television, and publishing industry, it's secrets, and a foolproof strategy for getting your career on track including tips and tricks for securing & working with Hollywood representation, producers, and executives. Chronological Schedule with Dates & Times Saturday, July 28th at 10AM Pacific, 1PM Eastern Tuesday, July 10th at 7PM Pacific, 10PM Eastern or Wednesday, August 1st - 5PM Pacific, 8PM Eastern Saturday, August 11th at 10AM Pacific, 1PM Eastern Tuesday, August 14th at 7PM Pacific, 10PM Eastern Saturday, September 8th at 10AM Pacific, 1PM Eastern BONUS - Sunday, September 9th at 10AM Pacific, 1PM Eastern Tuesday, September 11th 7PM Pacific, 10PM Eastern or Wednesday, September 12th at 5PM Pacific, 8PM Eastern BONUS - Saturday, September 15th at 10AM Pacific, 1PM Eastern BONUS - Sunday, September 16th at 5PM Pacific, 8PM Eastern BONUS - Saturday, September 22nd at 10AM Pacific, 1PM Eastern BONUS - Sunday, September 23rd at 5PM Pacific, 8PM Eastern Saturday, October 6th at 10AM Pacific, 1PM Eastern Tuesday, October 9th at 7PM Pacific, 1PM Eastern or Wednesday, October 10th at 5PM Pacific, 8PM Eastern Saturday, November 3rd at 10AM Pacific, 1PM Eastern Tuesday, November 6th at 7PM Pacific, 10PM Eastern or Wednesday, November 7th at 5PM Pacific, 8PM Eastern YES, SIGN ME UP! WHAT AN AMAZING OPPORTUNITY! This offering is outside the regular scope of our business, but we've created it to offer an educational opportunity. This course provides a full curriculum with support materials that is based on much of the same information that we provide to our private consulting and management clients -- who pay upwards of $5,000 to $60,000+ for our services in fees or commissions. You'll not only get this invaluable information, you'll also get our personal attention throughout the course. You ask your questions as they come up, we answer them. Introductory Price - $750.00 Special Promotional Offer - YOU PAY ONLY $697.00 You also receive Million Dollar Screenwriting (&Content) Career (regularly $350), FREE when you register now for Your Signature Story. You save over $400 on the courses alone -- when you make your purchase now. You also save over $1000 in travel and accommodations that you'd have to spend if you were to have to travel to Los Angeles or New York to get this information. Most importantly, you'll be on track to increasing your revenue by furthering your creative and professional initiatives within entertainment and media. YES, SIGN ME UP! WHAT YOU GET How to make it as a storyteller and content creator in entertainment and media has been a well-kept secret for a long time. Now you can assess and use the same information and strategies that are known only by a few industry insiders. This one of a kind program in the entertainment industry is designed to assist you in achieving unparalleled results. Pitchfests, conferences, and seminars get you fired up. Your Signature Story keeps you in motion and just as importantly on the right track. Now you can stay motivated and informed. THE COURSE Your Signature Story is based on three key elements: Coaching Getting clear on what you want Designing a roadmap to get there Taking consistent action and using proper industry channels Story Separating fact from fiction Elements of narrative and creating character interest that hooks Creating a signature story to sell with cross-platform potential Industry Get a look inside the machine and see its driving forces Culture, trends, and opportunities across TV, Film, Publishing and Media Success with representation, packaging, deal making, and platform building Strategy... Finding your single message and shaping your message for different mediums Build your platform by implementing the elements of branding From selling your story to managing a "Million Dollar" media brand and writing career YES, SIGN ME UP! THE JOURNEY By making Your Signature Story a part of your journey you are setting the stage to create tremendous results for your creative endeavors. Get on board and give yourself the most priceless gift - your creative self-expression in action! To begin this exciting adventure, you are invited to participate in Philippa Burgess' five-part entertainment industry overview lecture series Million Dollar Screenwriting Career. In this introductory five-session course you will learn the fundamentals for navigating Hollywood and beyond. This includes the four keys to success, the three reason's buyer's buy, book business basics, the Hollywood development players and process, networking know-how, when and how to secure representation, and strategies for marketing and selling your material. Then each month you'll learn about a new aspect of what it takes to achieve your dreams with the monthly lectures on Saturdays. Revitalize and mark your personal progress with monthly lectures and coaching sessions on Tuesdays or Wednesdays. You will be matched with fellow participants so that you can coach each other during the course. Gather priceless information and connect with other participants on our members only website anytime during the course. You will create a plan of action to achieve your big dream - set your intentions and off you go! Define what success means to you in your life:
ARE YOU READY TO ACHIEVE RESULTS? If you have the desire, but haven't achieved what you've always wanted isn't it time to get started! Don't miss out on this unique opportunity to have a highly qualified and experienced entertainment professional on your team who is committed to your success. However, it isn't just our team that provides the inspiration. The camaraderie with your fellow participants throughout the course makes all kinds of synergy happen. YES, SIGN ME UP! WHAT'S STOPPING YOU? Have you ever really considered what might be stopping you from...
If you've been stopped before, because you don't think you have the:
Time - It's only a short commitment. If you can't commit three-four hours a month now, are you really ever going to find the time? The hours spent will also leave you energized and more focused and informed to ultimately accomplish more in less time, then this could literally not only save you hundreds of hours, but years. Money - It's only $697. And over five months, it is less than $150 a month. It's a small investment with the potential for an enormous return. If you are really serious about taking your creative endeavor to the next level, you can't afford not to buy this course. Consider it one of the best investments of your life - an investment in you. Access - It's who you know. If you don't think you know the people you need to know to make things happen, think again. When are you going to have a better opportunity to learn how to get to the right people in the right way from someone who knows most of them personally? Material - Writing is starting with an empty page and then writing is rewriting. Don't use getting started or finishing a project as a stall tactic that leaves you stuck. Don't make "not yet", mean "not ever". It's best to, "Go into battle with the army you have, not the one you wish you had." Now you can see there really should be nothing standing in your way. YES, SIGN ME UP! STILL STUCK ON THE FENCE If you still feel that you aren't ready to do it, then you may want to consider if it is... Fear that is stopping you! We know a certain about of rational fear is there to protect you, whilst an unhealthy fear is there to stop you in your tracks and can sabotage your best intentions. These include:
A sure way to overcome fear is to acknowledge the fear, and then do it anyway. Often it is ignorance that creates fear. Seeking to gain knowledge definitely increases your power and thus your ability to quell your fears. Best to take the plunge, since what is creativity if not stepping into the unknown and taking a risk. Taking action is not as scary one might think, but rather a boldly freeing experience. This course will show you how. "Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing." - Helen Keller. Don't let fear get in your way. Get the support. Get the facts. Get on the inside. Get on a fast track. YES, SIGN ME UP! Are you ready to honor your intentions? By purchasing this course now (and getting the special bonus offer) you become the hero of your own story. I hope you will join us! To your success. Best regards, Philippa P.S. If you'd like more information we also invite you to sign up for the Your Signature Story Newsletter so we can keep in touch with you. |
