Taught by entertainment professional, Philippa Burgess of Creative Convergence, a Los Angeles based entertainment firm that produces film and television, and represents writers and directors, and consults authors, experts and professionals on developing their content and building their media and marketing platforms. Most recently the company has sold two television projects they are producing based on books to the major networks, two projects that were produced as cable movies, and a book to a major studio currently being developed as a feature film, among other projects and client deals. For more information about the company and its clients and credits visit www.creative-convergence.com

Philippa is a well regarded speaker and teacher and is an entertainment industry expert and mentor for NATPE's LATVFest (National Association of Television Programming Executives), Screenwriting Expo, and T. Harv Eker's Peak Potentials Training Never Work Again Intensive, among others. After graduating from the University of Southern California (USC) she started her career at one of Hollywood's premiere talent agencies, International Creative Management (ICM) and went on to co-found a boutique literary management company that subsequently evolved into Creative Convergence.

WHY IS IT CALLED "YOUR SIGNATURE STORY"?

Do you know why J.K. Rowling is worth a billion dollars? How is Harry Potter's story similiar to her own? Discovering the answer to this and many other examples of personal authenticity will change how you relate to the content you create.

In Your Signature Story you'll learn how to:

WHO CAN BENEFIT MOST FROM THIS COURSE?

If so, then you absolutely don't want to miss this opportunity.

WHERE DOES SOMEONE NEED TO BE IN THE PROCESS?

If you are in any of those places, then this course is definitely for you!

ARE YOU READY?

This and much more is available to you in this class. And you don't just have to believe me...just take a look at some of the testimonials from my participants.

"People who don't know how this town works don't stand a chance. This is the "insider info" we all need. This is the course on HOW IT ALL WORKS from someone who actually KNOWS. And let me tell you--as a produced screenwriter who has been trying to break into the Hollywood System for a decade--that is a VERY RARE THING!!!" - Matt Reagan

"Let me publicly thank Philippa for an eye-opening course and for the wealth of information she's provided on the Google Groups site. Over the last few years, as I've made my way into the business, I've been quite voracious in absorbing information from multiple sources, but I've learned a great deal from Philippa that I've never heard elsewhere. Within months of taking her Million-Dollar Screenwriting Career course, my writer partner and I secured representation from the respected management firm Circle of Confusion. It was our writing that attracted their attention, but the professional confidence and insights I learned from Philippa helped seal the deal." -- John Zussman, Screenwriter

"I wanted to express my thanks for putting together such a great course! The course is filled with practical tips for understanding the roles of different people and companies in the industry and provides a number of useful tips on 'insider terminology'. I loved the guidance to help create my personal roadmap to navigate the system. Plus...your enthusiasm and positive attitude is refreshing and infectious. Thanks again! I look forward to putting your insights to work." - Alex Jarrett, Writer, Publisher

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ARE YOU A CONTENT CREATOR?

Whether you are just exploring, starting out, or are have already established yourself -- as an actor, artist, author, entrepreneur, expert, filmmaker, illustrator, professional, storyteller, screenwriter, teacher, thought leader, or a person who has a message you'd like to communicate with others in a way that is designed to inform, entertain, educate or inspire, then you are a content creator.

WHAT IS YOUR MEDIA BRAND?

A media brand is a core idea, message or story that moves across media platforms. TIME MAGAZINE names "YOU" Person of the Year in 2006 for all of our activities in new media, the internet, and user generated content. It is these smaller efforts in media (websites, articles, books, comic books) that when authentic and compelling, have the greatest chance for success in moving across to entertainment (film, television, merchandising). With recent trends in the industry, and new technologies, there is now more opportunity than ever before to create your content, build your platform, and move your message across entertainment and media channels to create your own media brand.

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• Demystify the creative process


• Reveal the game as played by industry insiders


• Answer your personal questions, unique to your situation


• Show you how to create a roadmap for your success


• Fill the knowledge gap between where you are and where you need to be


• Give you the tools to identify and reach important milestones on your way to achieving your dreams!

Here's specifically what we'll cover:

Each Saturday and Tuesday lecture runs 100 minutes plus up to an additional 30 minutes of Q&A,
Wednesday small group conversations are 60 minutes

Saturday, June 7th - Finding Your Signature Story & The Value of a Media Brand

Tuesday, June 10th - Navigating the Business of Entertainment & Media

Wednesday, June 11th - Film, Television, Publishing Principles & Strategies

Saturday, June 14th - Creating Compelling Content: Your Angle, Your Audience, Your Competition

Tuesday, June 17th - Navigating Hollywood & Beyond: Moving Your Content Through Proper Channels

Wednesday, June 18th - New Media, Marketing & PR Principles & Strategies

Saturday, June 21st - The Art of Celebrity: Find Your Audience, Know Your Medium, Build Your Platform

Tuesday, June 24th - Your Media Brand: Relationships, Recognition and Responsibility

Wednesday, June 25th - Community Building: Peers, Fans and Team

Saturday, June 28th - The Art of Pitching in Hollywood, publishing and PR

IS THERE MORE?

What is your core message, and how does your platform enhance that message to build a media brand?

It starts by identifying your MESSAGE that is truly authentic to you and can be found in the center of a triangle that is YOU, YOUR AUDIENCE, and YOUR MISSION. We then work through how to develop and move your ideas, stories, books and personalities through ideas entertainment and media channels in order to build your platform and develop, package or promote your content.

As readers, viewers, and consumers, what we really connect with is the authenticity of a story. As humans we each have a personal story to tell that is authentic to us and yet genuinely captures and shares truths about our collective human experience. No matter who we are, we each have a "signature" story. Our stories can be told as Real World Fiction, Fantasy/Animated Fiction, Narrative Non-Fiction or General Non-Fiction.

The truth is that most of what we see at the highest levels of entertainment and media is the result of an organic process that has been years in the making. However, all great ideas are a natural extension of their authors who bring their most personal perspectives and unique voice to the ideas, messages and stories they have to share. They also, all started somewhere. All those who are interested in being content creators have the inherent potential to grow a "seed" of an idea, message, or story into a fully grown media brand, given the right passion, focus, guidance and commitment. I am here to faciliate you with this process to take your ideas and initiaties to the next level.

WHAT ELSE DO I BRING TO THE CONVERSATION?

Working as an entertainment professional, we see first hand that the business continues to change. There are so many more opportunities now, many of which didn't even exist five to ten years ago. That said, there is also a lot more competition, which is why getting the information, applying it, presenting yourself in a professional way, and having a great network is essential to your success. These classes provide us with an opportunity to offer a little bit of our experience and guidance to support you wherever you are at in your process of creating and selling content to building a recognizable media brand.

First, let me tell you a bit about our world.

IMAGINE - Getting your material read right away. Getting your calls to industry professionals answered immediately. Being actively engaged in the creative development, marketing, and sales process. Regular social interaction over breakfasts, lunches, dinners, drinks, and at industry screenings and events. Getting lucrative offers for your projects. Talk directly, or have your representatives and colleagues speak on your behalf, to studio executives, producers, directors, actors, talent agents, book agents, publicists, and publishers. And then, getting to see your clients, friends, colleagues and own projects published, produced, screened, and broadcast. This is what we do every day in our firm.

THEN, CONSIDER - Receiving tens of thousands of queries each year from writers seeking representation. Hundreds upon hundreds of questions each month from individuals and content creators asking for advice. Phones that ring off the hook with calls from industry professionals, partners and peers. Several dozen referrals and projects to consider for representation and packaging from agents, attorneys and other industry professionals. Only being able to take on a select list of clients and projects that we believe have what it takes to make it in film, television and publishing. More over, what a lot of them are missing is seeing how their idea really fits into a larger brand and understanding that that is what they are going to need in order to get the results that they are seeking.

NOW, WHAT IF - You could know more about what we knew? Do you think this could give you an edge? What if you could finally get your idea on paper? Or take your project to the next level? Could you benefit from having an entertainment professional on your team? What if you could then get a game plan worked out and regular coaching for how you can achieve the success you desire? What if they'd offer to provide you with a comprehensive curriculum and chat with you twice a month, every month for five months? And then what if they'd offer to answer your personal questions throughout the process? And you could do it all without leaving your house?

IT'S TRUE! I am excited to offer industry insights, success strategies, and our unique brand development process to you in my Your Signature Story teleseminar course. In this 10-session lecture series you will learn how to identify, develop, and present your personal message within fiction, non-fiction, and narrative non-fiction. I'll also show you how you'll find unparalled success when you access your innate creativity and find your deeper purpose by developing and selling content that expresses your signature story across media platforms.

This 10-session course meets twice each weekend over four weeks plus a small group discussions on Wednesdays and a private one-on-one consult during the course.

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AND IT COULDN'T BE EASIER TO PARTICIPATE

The teleseminar format makes it easy for you to participate from anywhere in the world - just phone in from the comfort of your own home.

Each lecture provides 100 minutes of over-the-phone instruction as well as lesson materials. In addition to the 45 minute Q&A after each lecture, questions can also be asked by email that I will respond to in writing for the benefit of the group. You'll be invited to a Google Group to access course handouts and participate in online discussions with myself and other participants in the course.

And if you can't make a live call, or would like to review, just download and listen to the available MP3s or steaming audio of each call at your convenience.

"I am compelled to send you a big 'thank you' for your course. The information has given me a new perspective on my writing. It has opened up another world of opportunities I had never contemplated before. Although there was a tremendous amount of information to digest, you were always patient, answering each question clearly and concisely so even a novice to the Hollywood arena could understand." - Sharon Outlaw

"It provided me with a great starting point and helped me to identify all the things 'I didn't know that I didn't know!' Thanks again for taking the time to share your experience with us." - Deirdre Woodard

"I just wanted to thank you again for all of the energy you put into the seminar, which was a fantastic learning experience, and next to impossible to come by outside of LA." - Blair Dalton

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WHEN EXACTLY IS ALL OF THIS HAPPENING?

COURSE DATES & TIMES
Overview

Saturday Sessions are at 10AM Pacific / 1PM Eastern on October 25th, November 8th,
December 6th, January 10th & February 7th

Wednesday Sessions are at 5:30PM Pacific / 8:30PM Eastern on October 29th, November 12th, December 10th, January 14th & February 11th